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PLANNING YOUR
HERO CAMPAIGN

So, you have decided to become a Second Harvest Hero - what's next? These steps will help outline how any workplace can organize their best Hero campaign yet.

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Rallying a team

Select a Campaign Lead:
Lead the campaign internally and be the prime contact for communications with Second Harvest.  Make sure to choose someone who is committed to the cause, has available time, and has a “can-do” attitude.

Executive Sponsor:
Engage executive support to show your team that this campaign is supported by your company’s leadership base.  This will make it easier for your campaign to be an organizational priority. For school teams, consider having your principal on board.

Campaign Committee Member - Finance:
Coordinate all financial aspects of the Hero campaign.

Campaign Committee Member - Communications:
Coordinate all communications related to the campaign.

Campaign Committee Member - Events:
Plan and implement specific campaign events.

Team Meeting

Organizing your Campaign

Goal setting:
With your team, set qualitative and quantitative achievable goals for the campaign in terms of organizational engagement and funds raised. Make sure to consider all resources available to your team!  

Planning:
Fundraising should be fun!  Choose events that your organization will enjoy and allocate enough planning time for each event.  Be sure to space out your events appropriately to avoid donor and team fatigue.  Meet regularly with your campaign committee to review your progress and communicate impact.  Ensure there are opportunities for staff and students who are working or learning remotely to be able to participate virtually.

Hosting a Kick-Off:
With the executive sponsor, introduce Second Harvest and your campaign plan to the entire organization to raise awareness and excitement for your upcoming events.  Your Second Harvest representative would be pleased to speak to your staff about the organization’s mission and the impact of your fundraising efforts. 

Online Fundraising Page:
Ask your Second Harvest representative to set up an online fundraising page for your team.  Sharing this link is an easy way for people to donate and learn about Second Harvest.  Donors will also receive a tax receipt immediately when they donate online.

Promotion:

  • Remind your organization about upcoming events to ensure maximum participation.

  • Request promotional materials such as capes, masks, posters, and stickers by either contacting your Second Harvest representative or by using the online order survey.

  • Display posters in prominent areas, wear capes and masks during your fundraising events.

  • Organize a fundraising challenge! For larger companies, stoke some friendly competition between different departments or floors in your office, or consider challenging another company in your building or industry. For schools, consider challenges between classrooms or a nearby school.

  • Use your company’s intranet to highlight your fundraising campaign and include a link to your online donation page.

  • Include campaign updates during regularly scheduled staff meetings.

  • Place a story in a company or school newsletter to highlight the campaign.

  • Regularly communicate your achievements to your staff, such as when you hit a fundraising milestone, or highlight the success of a fundraising event. Make sure to include photos!

  • Report your progress regularly to your Executive sponsor, and be sure to highlight the work of team members who have gone above and beyond in their fundraising or campaign planning efforts.

Wrap up:
Ensure all donations are received and be sure to collect the necessary information for those requesting tax receipts.  When collecting donations online, all information is already collected, and the tax receipts are provided automatically.  Send campaign materials to Second Harvest by arranging a courier pickup with your Second Harvest team lead or submit your raised funds to our new Hero account.

Collecting Money